
Scott Zakrzewski
Director of Growth Marketing and AI, I generate growth for B2B SaaS companies globally and in Latin America. With over a decade of experience, I'm passionate about leveraging data-driven strategies to propel growth and maximize efficiency.
At Railvault, my team's meticulous demand generation efforts and mobile site optimizations led to a remarkable 350% YoY surge in marketing-driven revenue within a $100 million sector. Prior to that, at M-Files, I honed our approach to account-based marketing (ABM), significantly reducing customer acquisition cost (CAC) while amplifying organic search visibility and boosting click-through rates by 200%.
Throughout my career, I've consistently demonstrated a keen eye for cost efficiency. At Railvault, I established detailed tracking protocols that resulted in a 15% annual improvement in cost efficiency. At Big Zoo Interactive, my growth marketing strategies for a global SaaS company led to a $1 million increase in monthly marketing-attributed revenue.
Beyond my professional accomplishments, I'm known for my ability to build and lead high-performing teams. At Railvault, I managed a team of 7 digital marketers, while at M-Files, I developed global B2B campaign strategy alongside a team of 2 digital marketing managers.
As I continue to push the boundaries of what's possible in the world of revenue-driven growth marketing, I'm excited to connect with like-minded professionals who share my passion for data-driven innovation and customer-centric strategies. If you'd like to discuss how I can contribute to your organization's success, please don't hesitate to reach out.
Scott Zakrzewski
Who Scott Zakrzewski has worked with.
Director of Growth Marketing & AI
Railvault
Apr 2023 - Present
Raised marketing attributable revenue by 350% YoY. As the first marketing hire, expanded the marketing headcount to 7 people, including managing three external agencies.
Established detailed tracking protocols for all expenditures associated with growth initiatives; this analysis revealed spending patterns that resulted in a 15% annual improvement in cost efficiency across targeted advertising efforts.
Implemented structured weekly meetings among five distinct teams to establish clear goals and align efforts with executive leadership priorities, achieving a significant increase of 30% in meeting critical project deadlines.
Crafted and executed a revenue-driven demand generation & account-based marketing strategy for the ~$100 million B2B sector. This involved leading collaboration among six internal teams, enhancing alignment towards new product launches.
Improved mobile site functionality with a complete overhaul that doubled responsiveness, leading to enhanced user satisfaction and accelerated lead generation via web forms by over 70%.
Identified and analyzed key performance indicators to track the ROI of advertising campaigns worth US$10MM.
Synthesized customer insights to develop the company's digital and physical brand assets, including branding, landing page, and marketing materials, increasing the MQL to SQL conversion rate by 15% in 6 months.
Reduced the customer acquisition cost (CAC) by 35%. Achieved through leading partner sessions with peers to present and analyze SaaS performance marketing strategy recommendations.
Integrated Generative AI and Machine Learning solutions via Vertex AI and OpenAI to enhance lead nurturing processes, which resulted in a 25% increase in overall lead quality throughout the marketing funnel.
Implemented GEO, AEO, and SEO strategies that increased pipeline velocity by 30% and increased marketing attributable revenue share by 150% in 1 year
Senior Manager Digital Marketing & Demand Generation
M-Files
Mar 2022 - Apr 2023
Developed campaign strategy for global B2B market segment; led a cross-functional team of 2 digital marketing managers and worked with internal stakeholders to enable success.
Spearheaded the organization's search engine optimization strategy in the global market, growing the company's organic search CTR by 200% in 6 months.
Achieved 100% of marketing pipeline goals and overshot annual targets by 30%; by analyzing monthly marketing spend data to optimize audience, creative, and campaign copy.
Implemented Google Analytics 4 and Google Looker Studio to reduce time spent generating reports by 80% and educated employees on how to use it within 6 months.
Increased user engagement by 53% through streamlining marketing automation, optimizing landing pages, and modernizing UX/UI; reduced churn by 5%.
Senior Manager Digital Marketing
Big Zoo Interactive
Apr 2013 - Mar 2022
Developed growth marketing strategies, with a team of 3, for a global SaaS company, including optimizing advertisement placement, newsletters, and promotional communication; increased monthly marketing pipeline by $1 million.
Identified changes to user experience (UX), user interface (UI), and user journey using behavioral analysis that enabled B2B SaaS companies to target their customers better, increasing average lead conversions by 200%.
Created and implemented Google Ads strategy; increased return on ad spend (ROAS) by 90% and increased conversions by 60%.
Lowered the CAC for a $100M SaaS company, increasing ROI by 20% by designing, executing, and optimizing Google Tag Manager framework to track site events.
Revamped social media strategy, increasing Twitter following by 200%, Facebook by 500% and Instagram by 500%.
Analyzed data from 25,000 monthly active users and used outputs to guide marketing and product strategies; increased average website engagement by 484%, decreased drop off rate by 50%, and increased shares on social media by 415% over 6 months.
Social Media Coordinator
Delaware Valley University
Sep 2011 - Apr 2013
Managed and planned numerous social media and public relations campaigns.
Created and developed branding and digital marketing.
Researched data to determine the correct target audience and brand future.
Utilized Adobe Creative Suite.
Managed social media content for multiple sites and outlets.
Produced both outside and inside events in variable climates.
Knowledge of industry-standard itemized rate schedules.
Worked with multiple venues with complex stage lighting, sound, and effects systems.
EDUCATION & CERTIFICATIONS
B.S., Business Administration - Delaware Valley University
Google Advanced Google Analytics Certification: 03/2020
Google Analytics for Beginners Certification: 03/2020
Google Tag Manager Fundamentals Certification: 03/2020
SEMrush Backlink Management Certification: 03/2020
Google Ads Search Certification: 03/2020
Google Analytics Individual Qualification: 03/2020
SEMrush Keyword Research Certification: 03/2020
SEMrush Mobile SEO Certification: 03/2020
SEMrush PPC Fundamentals Certification: 03/2020
SEMrush SEO Fundamentals Certification: 03/2020
SEMrush SMM Fundamentals Certification: 03/2020
SEMrush Technical SEO Certification: 03/2020
Google The Fundamentals of Digital Marketing Certification: 03/2020
Get in touch.
Visit Scott Zakrzewski
New York City Metropolitan Area