Scott Zakrzewski

Apr 2023 - Present

Developed revenue-focused go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 6+ internal stakeholders to prepare new product offering.
Optimized the company's website by increasing graphics usage by 50% and mobile responsiveness by 100%; generated 70% more leads via web capture forms and reduced bounce rate by 20%.
Identified and analyzed key performance indicators to track the ROI of advertising campaigns worth US$10MM.
Synthesized customer insights to develop the company's digital and physical brand assets, including branding, landing page, and marketing materials, increasing the MQL to SQL conversion rate by 15% in 6 months.
Reduced customer acquisition cost (CAC) by 35%; led partner sessions with peers to present and analyze SaaS performance marketing strategy recommendations.
Incorporated Generative AI and Machine Learning using Vertex AI and Open AI to improve lead nurture, quality, Conversion Rate Optimization (CRO), and business performance metrics and optimize platform technology.

Mar 2022 - Apr 2023

Developed campaign strategy for global B2B market segment; led a cross-functional team of 2 digital marketing managers and worked with internal stakeholders to enable success.
Spearheaded the organization's search engine optimization strategy in the global market, growing the company's organic search CTR by 200% in 6 months.
Achieved 100% of marketing pipeline goals and overshot annual targets by 30%; by analyzing monthly marketing spend data to optimize audience, creative, and campaign copy.
Implemented Google Analytics 4 and Google Looker Studio to reduce time spent generating reports by 80% and educated employees on how to use it within 6 months.
Increased user engagement by 53% through streamlining marketing automation, optimizing landing pages, and modernizing UX/UI; reduced churn by 5%.

Apr 2013 - Mar 2022

Developed growth marketing strategies, with a team of 3, for a global SaaS company, including optimizing advertisement placement, newsletters, and promotional communication; increased monthly marketing pipeline by $1 million.
Identified changes to user experience (UX), user interface (UI), and user journey using behavioral analysis that enabled B2B SaaS companies to target their customers better, increasing average lead conversions by 200%.
Created and implemented Google Ads strategy; increased return on ad spend (ROAS) by 90% and increased conversions by 60%.
Lowered the CAC for a $100M SaaS company, increasing ROI by 20% by designing, executing, and optimizing Google Tag Manager framework to track site events.
Revamped social media strategy, increasing Twitter following by 200%, Facebook by 500% and Instagram by 500%.
Analyzed data from 25,000 monthly active users and used outputs to guide marketing and product strategies; increased average website engagement by 484%, decreased drop off rate by 50%, and increased shares on social media by 415% over 6 months.

Sep 2011 - Apr 2013

Managed and planned numerous social media and public relations campaigns.
Created and developed branding and digital marketing.
Researched data to determine the correct target audience and brand future.
Utilized Adobe Creative Suite.
Managed social media content for multiple sites and outlets.
Produced both outside and inside events in variable climates.
Knowledge of industry-standard itemized rate schedules.
Worked with multiple venues with complex stage lighting, sound, and effects systems.